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This session will guide you through the fundamentals of personal branding, helping you create a brand that reflects your expertise, values, and career goals.

You'll learn how to position yourself effectively, craft compelling content, and build an engaged audience across LinkedIn and beyond.


  • What is personal branding & why does it matter?
  • Defining your unique value proposition - identifying your niche and expertise
  • How to craft your brand narrative & tell your story 
  • Building an engaging LinkedIn presence - optimizing your profile & content strategy 
  • Leveraging content to establish credibility & thought leadership 
  • Networking & visibility strategies - making connections that count
  • Speaking, PR, and other ways to amplify your brand 
  • Common branding mistakes & how to avoid them

  • "I don't know how to position myself online." 
  • "I struggle with confidence in sharing my expertise."
  • "I want to build a strong reputation, but I don't know where to start."
If any of these sound familiar, this session is for you. Your personal brand is your competitive advantage and when built intentionally, it can help you attract new clients, job offers, speaking engagements, and industry recognition.

  • Entrepreneurs & Business Owners 
  • Marketing & Sales Professionals 
  • Executives & Senior Leaders 
  • Thought Leaders & Industry Experts
  • Freelancers & Consultants 
  • Job Seekers & Career Changers

Kathryn is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe.

View all trainings by this speaker
 
Live Webinar

Live Session for 1 Participant

$179

Live + Recorded Session

Get unlimited access to the link for six months for one participant, from the date of webinar completion.

$269

Live + Transcript

Get to attend the LIVE Session and also receive a PDF copy of the Transcript only after the completion of the LIVE webinar.

$249

Live + USB

Free shipment within 15 Working Days from the date of webinar completion.*

$399

On Demand

Transcript

PDF Transcript of the Training which are available once the webinar is completed.(Transcript for single user only)

$149

Downloadable Recorded Session

Get unlimited access to the link for six months.

$219

USB

Free shipment within 15 Working Days, from the date of webinar completion.*

$299

Group Session

Group Session Participants + Recorded

Live Session with unlimited participants. Invite any number of attendees to join.

$599

 

May 13, 2026

AI in Word - Smarter Writing and Document Creation with ChatGPT

Staci Warne

Upcoming Webinars

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By Staci Warne
AI in Word - Smarter Writing and Document Creation with ChatGPT
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By Susan Fahey Desmond
HANDLING FMLA ABUSE
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By Vikram Varma
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By Laurie Dougherty
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By Terry Winship
2-Hour Workshop On Copilot Check-In
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By Rebecca Staton-Reinstein
Leadership: Strategic Planning and Decision Making
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By Edwin Waldbusser
FDA Regulation of Artificial Intelligence/ Machine Learning
Date: May 15, 2026

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By Carolyn Troiano
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By Paul J. Cline
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By Melveen Stevenson
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By Candie L. Simmons
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By Duncan Williamson
From Spreadsheet Logic to Analytics Logic: Excel → Power BI Thinking Name
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By Tom Fragale
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By Dev Strischek
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By Dr. Susan Strauss
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By Deb Schaffer
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By Mark Gorkin
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By Beverly Beuermann-King
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Date: May 19, 2026

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By Mike Thomas
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By Ritu Arora
AI for Excel Professionals: Enhancing Productivity with ChatGPT & Emerging Tools
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By Tonia Morris
Moving from Peer to Boss: Supervisor 101
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By Josh Valdeleon
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By David Nettleton
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By Sarah OBrien
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Date: May 21, 2026

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By Dr. B. Lynn Ware
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By Ginette M. Collazo
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By Ritu Arora
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By Diane L. Dee
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By Terry Winship
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By Aimee Bernstein
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By Richard E Cascarino
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By Abdallah Ally
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By Edlyn McGarity
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By Hulya Kurt
Launch Your Career: The Ultimate Guide for Emerging Professionals
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The 60 Minutes Introduction to DAX
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By Kathryn E. Strachan
Building Your Personal Brand
Date: May 27, 2026

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By Marcia Zidle
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Date: May 28, 2026

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By Craig Brody
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By Justin Muscolino
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By Laurie Dougherty
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By Beverly Beuermann-King
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By Edwin Waldbusser
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By Edwin Waldbusser
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