Anti-Kickback Fraud Stark And Marketing - Where Are The Landmines

Healthcare marketing can create serious fraud exposure if it runs into federal law. This 60-minute webinar on anti-kickback, Stark and marketing explains the Federal False Claims Act, the Federal Anti-Kickback Statute and the federal anti-referral law (Stark I and II), and shows how marketing activities can trigger one or more of them.

You'll learn the principles of compliance, the practical requirements and operations involved, and the basic elements every business needs to reduce civil and criminal liability and economic sanctions.

The session also introduces compliance as an effective tool, explains the mandatory internal controls that shore up marketing weaknesses, and walks through a case study of how one organization's marketing efforts exposed it to many vulnerabilities.

• Explain the Federal False Claims Act, the Anti-Kickback Statute and the Stark law
• Identify marketing practices that can trigger these laws
• Apply basic compliance principles to reduce civil and criminal liability
• Implement mandatory internal controls that limit risk exposure
• Learn from a case study of marketing-related vulnerabilities

• The Federal False Claims Act
• The Federal Anti-Kickback Statute
• The federal anti-referral law (Stark I and II)
• How marketing activities can trigger these laws
• Basic compliance as an effective tool
• Mandatory internal controls to reduce risk exposure
• Case study: how an organization's marketing efforts exposed it to vulnerabilities

Your reputation is one of your most valuable assets, and marketing practices that cross legal lines can lead to fraud charges. This session gives you the building blocks to protect it and cut that exposure.

It benefits healthcare providers such as clinical labs, hospitals, radiology and radiation therapy, drug and nutrient manufacturers and DME suppliers, including practice owners, administrators, providers, and sales, marketing and customer service managers.

This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient, and prescription drug manufacturers, and durable medical equipment suppliers.

• Practice Owners/ Administrators
• Providers
• Sales and Marketing Managers
• Customer Service Managers

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.