Your Organizations Culture: If You Don't Get It Right Nothing Else Matters

Companies such as Southwest, Zappos, Nordstrom, Whole Foods, Costco, Starbucks and In-N-Out are known for their strong cultures. Yet culture is often written off as touchy-feely rather than a bottom-line issue. This 60-minute organizational culture webinar makes the business case.

As Peter Drucker put it, culture eats strategy for lunch. Culture has to be set deliberately and adjusted over time, because it can drive a company's success or cause its undoing. You'll see why culture is like an iceberg, explore the six key elements of culture, and learn twelve daily ways leaders communicate and reinforce it.

A three-step process helps you diagnose what drives your own team's or company's culture.

• Explain why culture matters as much as strategy
• Describe what lies above and below the waterline of culture
• Identify and analyze the six key elements of culture
• Use twelve daily practices to communicate and reinforce culture
• Apply a three-step process to pinpoint what drives your culture
• Plan specific actions to lead or influence culture change

• Why culture eats strategy for lunch
• Culture as an iceberg: what's above and below the waterline
• The six key elements of culture in every organization
• Twelve daily ways leaders communicate and reinforce culture
• A three-step process to pinpoint what drives your culture
• How successful leaders avoid cultural traps and misfires
• Planning actions to lead or influence culture change

A strong culture aligns the company with its vision, raises motivation and productivity, and builds cohesion across departments. Culture also matters most during change: mergers, new systems and big initiatives often fail when the existing culture blocks progress.

This webinar suits CEOs, COOs, vice presidents, chief learning officers, directors, boards, senior and executive teams, managers, supervisors, team leaders and HR professionals.

• CEOs
• COOs
• VP of Human Resources
• Vice -Presidents of Marketing
• Vice-Presidents of Finance
• Chief Learning Officer
• Directors
• Project Managers and Operation Managers
• Managers and Supervisors
• Team Leaders
• Human Resources Professionals
• Business Unit Managers
• Boards of Directors
• Senior Management Teams and Executive Teams

Marcia Zidle, the Smart Moves Coach, is a board-certified executive and career coach, business management consultant, and keynote speaker, with over 25 years of management, business consulting, and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits.

 She has expertise in strategy and alignment; executive and team leadership development; social and emotional intelligence; employee engagement and innovation; career and organization change management; employee relations and talent management.
 
Marcia has been selected as one of LinkedIn Profinder’s top coaches for the past 7 years. Check out the 200 + LinkedIn articles she’s authored on Leadership, Management, and Human Resources topics that have facilitated organizations to leverage their leadership and human capital assets generating greater effectiveness and profitability.

Marcia’s claim to fame is as a world traveler having a multi-cultural spirit and perspective. She has lived as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie". She’s traveled to over 30 countries throughout Europe, Middle East, Far East, and the South Pacific.