Controller Challenges in Changing Times: New Roles as Strategic Partner

The controller's job is moving away from pure accounting and reporting toward the people side of the business. This 75-minute controller training webinar lays the foundation for the controller's role as a strategic partner.

Controllers who want to move up to CFO need strong soft skills alongside technical ones. You'll explore leadership tools, how to be a trusted partner and a skeptical official at the same time, and how to keep a sharp focus on customers, cost and cash.

The session also covers managing the cash-to-cash cycle, providing useful financial information, key ratios and trends, rolling forecasts vs traditional budgeting and the core elements of internal controls. The central theme is running the company with the numbers, not by the numbers.

• Analyze information for decision-making, focusing on information rather than reports
• Focus on key business drivers and success factors, including customers, cost and cash
• Communicate financial information to non-financial professionals
• Balance being a trusted partner with being a skeptical official
• Provide cost-effective services as a strategic partner
• Build the leadership and relationship skills controllers need

• The controller's expanded role in turbulent times
• Leadership tools and techniques
• Being a trusted partner and a skeptical official at the same time
• Focusing on customers, cost and cash as key success factors
• Managing and controlling the cash-to-cash cycle
• Running the company with, not by, the numbers
• Providing the financial information people prefer
• Key ratios and trends
• Rolling forecasts vs traditional budgeting
• Core elements of internal controls

A fast-changing, technology-driven business environment is reshaping what organizations expect from their controllers. Those in the role, or aiming for it, need to understand this shift and build the skills to act as strategic partners.

The session suits controllers, assistant controllers, accounting and finance managers and supervisors, finance professionals who want to become controllers, and non-financial professionals who want to understand the changing role.

• Controllers
• Assistant controllers
• Accounting & finance managers/supervisors
• Any financial or accounting professional seeking to become controllers
• Any financial professional seeking to understand the changing role of controllers in chaotic times
• Any non-financial professionals seeking to understand the changing role of controllers in changing and chaotic times