Importance Of Generating Cash Flow And Cash Forecasting

A company can grow sales and post profits and still go bankrupt if it doesn't generate cash. This 60-minute cash flow forecasting webinar opens with the case of a company that had two strong years of sales and profit but failed to produce cash from operations, and looks in detail at what caused it and the problems that followed.

You'll then learn to analyze the statement of cash flows across its three sections, operating, investing and financing, tell inflows from outflows, and tie the statement back to the cash account. The session stresses why cash must come from operations rather than investing or financing.

Finally, it breaks down a three-step monthly cash forecasting method designed to land within five percent of your target each month.

• Explain why generating cash from operations matters
• Recognize the effects on a company that does not generate cash
• Analyze all three sections of the statement of cash flows
• Tie the cash flow statement to the cash account
• Forecast monthly cash flow within five percent of target using a three-step method

• Why a company must generate cash
• Case study: the effects on a company that did not generate cash
• Analyzing the statement of cash flows: operating, investing and financing sections
• Understanding cash inflows and outflows
• Tying the cash flow statement to the cash account
• Why cash must come from operations, not investing or financing
• A three-step process to forecast monthly cash flow within five percent

Most organizations track sales growth and profit, but cash is king. This session shows why generating cash matters and gives you a forecasting process you can take back to work and apply right away. The presenter has 25 years of cash forecasting experience and has used the method at three companies.

It suits bankers, credit managers and analysts, FP&A staff, small business owners and general managers.

• Bankers
• Credit managers
• Credit Analysts
• People working in F,P&A
• Small business owners
• General Managers

Ronald Sereika is the manager of credit and collections at CooperVision, Inc. He has been an NACM instructor since 1998 as well as a speaker at the NACM Credit Congress, NACM Eastern Regional Conference and New York State NACM Annual Meeting for the past four years. He has attended the Graduate School of Finance at Dartmouth University and has earned the designations of CCE -Certified Credit Executive and CEW- Certified Expert Witness.

Mr. Sereika has been honored to win the following awards: NACM Instructor of the Year 2010, NACM CCE Award of Excellence 2013 and the Upstate New York Credit Executive of the Year in 2011. He has a BS in Accounting from Fredonia State University and has done numerous webinars and speaking engagements over the past five years.